Lounge Soho

Location: Lounge, 593 Broadway , New York, NY 10012

Lounge is a retail project  and  the vision of Owner and designer  Jack Menashe who credits his trademark concept “shoptainment” — a blend of music, shopping, eating and drinking into one unique experience — as the key ingredient in the success story of his shopping emporium. Design of a retail  space like this can be  challenging as it has to complement and enhance  the merchandise.  Use of modern elements like backlight glass, contrasting elements and  glossy white background colors enhances the merchandise and gives the space a polished and sleek look .